Services marketing: integrating customer focus across the firm (Record no. 11377)
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| 000 -LEADER | |
|---|---|
| Control field | 00526 a2200169 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 95044395 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071244964 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Zeithaml, Valarie A. |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing: integrating customer focus across the firm |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner,Mary Jo & Gremler, Dwayne. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | McGraw-Hill, |
| Place of publication | Boston: |
| Date of publication | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xxvii, 708p.: |
| Other physical details | ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Service industries - Marketing. |
| -- | Customer services. |
| -- | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Not for loan | Home branch | Holding branch | Shelving location | Full call number | Acc. No. | Date Accessioned | Koha item type |
|---|---|---|---|---|---|---|---|
| Available for loan | Main | Main | Stack | HD9980.5 .Z45 2006 | BK0009846 | 08/04/2009 | Books |
| Available for loan | Main | Main | Stack | HD9980.5 .Z45 2006 | BK0009847 | 08/04/2009 | Books |