Essentials of contemporary advertising (Record no. 11399)
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| 000 -LEADER | |
|---|---|
| Control field | 00390 a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071106276 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Arens, William F. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of contemporary advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schaefer,David H. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | McGraw-Hill/Irwin, |
| Place of publication | Boston: |
| Date of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xxviii, 558p. |
| Other physical details | ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Not for loan | Home branch | Holding branch | Shelving location | Full call number | Acc. No. | Date Accessioned | Koha item type |
|---|---|---|---|---|---|---|---|
| Available for loan | Main | Main | Stack | HF5821 .A74 2007 | BK0009903 | 09/04/2009 | Books |
| Available for loan | Main | Main | Stack | HF5821 .A74 2007 | BK0009904 | 09/04/2009 | Books |