Brand positioning: strategies for competitive advantage (Record no. 11442)
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| 000 -LEADER | |
|---|---|
| Control field | 00456 a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070581592 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Sengupta, Subroto |
| 245 ## - TITLE STATEMENT | |
| Title | Brand positioning: strategies for competitive advantage |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Tata McGraw-Hill, |
| Place of publication | New Delhi: |
| Date of publication | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xii,297p.: |
| Other physical details | ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Brand name products-Marketing. |
| -- | Marketing-General. |
| -- | Sales and marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Not for loan | Home branch | Holding branch | Shelving location | Full call number | Acc. No. | Date Accessioned | Koha item type |
|---|---|---|---|---|---|---|---|
| Available for loan | Main | Main | Stack | HD69 .B7 .S46X 2005 | BK0009981 | 19/05/2009 | Books |
| Available for loan | Main | Main | Stack | HD69 .B7 .S46X 2005 | BK0009983 | 19/05/2009 | Books |