Managing brands: a contemporary perspective (Record no. 12293)
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| 000 -LEADER | |
|---|---|
| Control field | 00438 a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780077117481 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Laforet, Sylvie |
| 245 ## - TITLE STATEMENT | |
| Title | Managing brands: a contemporary perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | McGraw-Hill Higher Education, |
| Place of publication | London: |
| Date of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xxiv, 412p. |
| Other physical details | ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Brand name products--Management. |
| -- | Brand name products--Management--Case studies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Not for loan | Home branch | Holding branch | Shelving location | Full call number | Acc. No. | Date Accessioned | Koha item type |
|---|---|---|---|---|---|---|---|
| Available for loan | Main | Main | Stack | HD69 .B7 L33x 2010 | BK0014792 | 23/03/2010 | Books |
| Available for loan | Main | Main | Stack | HD69 .B7 L33x 2010 | BK0014791 | 23/03/2010 | Books |