Essentials of marketing: a marketing strategy planning approach (Record no. 12320)
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| 000 -LEADER | |
|---|---|
| Control field | 00492 a2200169 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009031814 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070172463 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Perreault, William D. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing: a marketing strategy planning approach |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph P. |
| -- | McCarthy, Jerome E. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | McGraw-Hill/Irwin, |
| Place of publication | New York: |
| Date of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xxxix, 691p. |
| Other physical details | ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Not for loan | Home branch | Holding branch | Shelving location | Full call number | Acc. No. | Date Accessioned | Koha item type |
|---|---|---|---|---|---|---|---|
| Available for loan | Main | Main | Stack | HF5415 .M378 2010 | BK0014815 | 26/03/2010 | Books |
| Available for loan | Main | Main | Stack | HF5415 .M378 2010 | BK0014816 | 26/03/2010 | Books |