Services marketing: people, technology, strategy (Record no. 12853)
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000 -LEADER | |
---|---|
Control field | 00535 a2200169 4500 |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2009039795 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780136118749 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Author | Lovelock, Christopher |
245 ## - TITLE STATEMENT | |
Title | Services marketing: people, technology, strategy |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Wirtz, Jochen |
250 ## - EDITION STATEMENT | |
Edition statement | 7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher | Pearson, |
Place of publication | Boston: |
Date of publication | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Pagination | 648p. |
Other physical details | ill. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term | Marketing--Management. |
-- | Professions--Marketing. |
-- | Service industries--Marketing. |
-- | Customer services Marketing. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Books |
Not for loan | Home branch | Holding branch | Shelving location | Full call number | Acc. No. | Date Accessioned | Koha item type |
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Available for loan | Main | Main | Stack | HF5415.13 .L5883 2011 | BK0015590 | 20/11/2010 | Books |
Available for loan | Main | Main | Stack | HF5415.13 .L5883 2011 | BK0015591 | 20/11/2010 | Books |