Principles and practice of international advertising (Record no. 16296)
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| 000 -LEADER | |
|---|---|
| Control field | 00524 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Control field | 140211b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788012744 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Onabajo, Olufemi |
| 245 ## - TITLE STATEMENT | |
| Title | Principles and practice of international advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication | 2011. |
| Name of publisher | Sibon Books, |
| Place of publication | Lagos: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | ix, 202p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Comparative advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Advertising . |
| Subdivision | Social aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Advertising media planning. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Class Mark | HF5804 .O52x 2011 |
| Source of classification or shelving scheme | Not for loan | Collection code | Home branch | Holding branch | Shelving location | Source of acquisition | Cost, normal purchase price | Full call number | Acc. No. | Date Accessioned | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for loan | Non Fiction | Main | Main | Stack | Donation | 0.00 | HF5804 .O52x 2011 | BK0018825 | 10/01/2014 | Books |