The role of integrated marketing communication activities in effective brand repositioning: a study of the acquisition of Zain Nigeria by Airtel Nigeria (Record no. 19395)
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| 000 -LEADER | |
|---|---|
| Control field | 00615nam a2200157 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Control field | 150723b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Ayoade, Oluwaseyi J. |
| 245 ## - TITLE STATEMENT | |
| Title | The role of integrated marketing communication activities in effective brand repositioning: a study of the acquisition of Zain Nigeria by Airtel Nigeria |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Iwo |
| Date of publication | 2015 |
| Name of publisher | Bowen University |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | ix, 72p. |
| Other physical details | ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Brand name products |
| Subdivision | Nigeria. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Public relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Students projects |
| Class Mark | MAS HD69.B7 N6 A96x 2015 |
| Source of classification or shelving scheme | Not for loan | Collection code | Home branch | Holding branch | Shelving location | Source of acquisition | Full call number | Acc. No. | Date Accessioned | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for loan | Non Fiction | Main | Main | Special Coll. | Donation | MAS HD69.B7 N6 A96x 2015 | TH0001968 | 23/07/2015 | Students projects |
| Library of Congress Classification | Available for loan | Non Fiction | Main | Main | Special Coll. | Donation | MAS HD69.B7 N6 A96x 2015 | TH0001683 | 28/03/2017 | Students projects |