Marketing today's academic library: a bold new approach to communicating with students (Record no. 20391)
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| 000 -LEADER | |
|---|---|
| Control field | 00771 a2200229 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Control field | 160216b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008047408 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788170005964 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Mathews, Brian |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing today's academic library: a bold new approach to communicating with students |
| 250 ## - EDITION STATEMENT | |
| Edition statement | ALA editions. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Ess Ess Publications, |
| Date of publication | 2010. |
| Place of publication | New Delhi: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xv, 171 pages. |
| Other physical details | illustrations. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Academic libraries |
| Subdivision | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Academic libraries |
| Subdivision | Public relations. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Libraries and students. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Advertising |
| Subdivision | Libraries. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Libraries. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Public Relations. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Class Mark | Z716.3 .M344 2010 |
| Source of classification or shelving scheme | Not for loan | Collection code | Home branch | Holding branch | Shelving location | Source of acquisition | Cost, normal purchase price | Full call number | Acc. No. | Date Accessioned | Koha item type | Cost of Replacement |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for loan | Non Fiction | Main | Main | Stack | Purchased | 8500.00 | Z716.3 .M344 2010 | BK0022856 | 12/02/2016 | Books | 8500.00 |
| Library of Congress Classification | Available for loan | Non Fiction | Main | Main | Stack | Purchased | 8500.00 | Z716.3 .M344 2010 | BK0022855 | 12/02/2016 | Books | 8500.00 |