International marketing: consuming globally, thinking locally (Record no. 2059)
[ view plain ]
| 000 -LEADER | |
|---|---|
| Control field | 00453 a2200145 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 00054571 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 100471897442 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Mcauley, Andrew |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing: consuming globally, thinking locally |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chichester: |
| Name of publisher | John Wiley & Sons Ltd |
| Date of publication | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | x, 337p. |
| Other physical details | ill |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Exporting marketing |
| -- | International economic relations |
| -- | Gobalization |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Not for loan | Home branch | Holding branch | Shelving location | Full call number | Acc. No. | Date Accessioned | Koha item type |
|---|---|---|---|---|---|---|---|
| Available for loan | Main | Main | Stack | HF1416 .M345 2001 | BK0001131 | 23/11/2007 | Books |