Effect of advertising and promotion on consumer choices (a study of Etisalat Nigeria) (Record no. 20660)
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| 000 -LEADER | |
|---|---|
| Control field | 00569nam a2200157 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Control field | 160509b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Atoyebi, Isaac O. |
| 245 ## - TITLE STATEMENT | |
| Title | Effect of advertising and promotion on consumer choices (a study of Etisalat Nigeria) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Iwo |
| Date of publication | 2015 |
| Name of publisher | Bowen University |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | x, 59p. |
| Other physical details | ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Advertising |
| Subdivision | Telephone companies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Advertising |
| Subdivision | Telecommunication |
| -- | Nigeria. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Sales promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Consumer behaviour |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Students projects |
| Class Mark | MAS HF6161.T35 A86x 2015 |
| Source of classification or shelving scheme | Not for loan | Collection code | Home branch | Holding branch | Shelving location | Source of acquisition | Full call number | Acc. No. | Date Accessioned | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for loan | Non Fiction | Main | Main | Special Coll. | Donation | MAS HF6161.T35 A86x 2015 | TH0002076 | 09/05/2016 | Students projects |
| Library of Congress Classification | Available for loan | Non Fiction | Main | Main | Special Coll. | Donation | MAS HF6161.T35 A86x 2015 | TH0001742 | 29/03/2017 | Students projects |