Perception and behaviour of Nigerian youths on the pre-emptive 'share-a-coke' strategy by the Coca-cola Bottling Company: a case study of Bowen University students (Record no. 21746)
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Control field | 170307b xxu||||| |||| 00| 0 eng d |
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Author | Ayo-Obiremi, Ifekristi T'olulola |
245 ## - TITLE STATEMENT | |
Title | Perception and behaviour of Nigerian youths on the pre-emptive 'share-a-coke' strategy by the Coca-cola Bottling Company: a case study of Bowen University students |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Iwo |
Name of publisher | Bowen University |
Date of publication | 2016. |
300 ## - PHYSICAL DESCRIPTION | |
Pagination | x, 78p. |
Other physical details | ill. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term | Sales promotion |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term | Consumer behaviour |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Students projects |
Class Mark | MAS HF5438.5 .A96x 2016 |
Source of classification or shelving scheme | Not for loan | Collection code | Home branch | Holding branch | Shelving location | Source of acquisition | Full call number | Acc. No. | Date Accessioned | Koha item type |
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Library of Congress Classification | Available for loan | Main | Main | Special Coll. | Donation | MAS HF5438.5 .A96x 2016 | TH0001616 | 08/03/2017 | Students projects |