The impact of promotion on consumer perception in the manufacturing industry (a case study of the Nigerian Bottling Company Plc) (Record no. 22602)
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| 000 -LEADER | |
|---|---|
| Control field | 00610 a2200157 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Control field | 170928b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Alewi, Abimbola |
| 245 ## - TITLE STATEMENT | |
| Title | The impact of promotion on consumer perception in the manufacturing industry (a case study of the Nigerian Bottling Company Plc) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Bowen University |
| Date of publication | 2009 |
| Place of publication | Iwo |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | viii, 52p. |
| Other physical details | ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Consumer behaviour |
| Subdivision | Nigeria |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Consumers' preferences |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing reserach |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Manufacturing industries |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Students projects |
| Class Mark | BUS HF5415.33.N6 A43x 2010 |
| Source of classification or shelving scheme | Not for loan | Collection code | Home branch | Holding branch | Shelving location | Source of acquisition | Full call number | Acc. No. | Date Accessioned | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for loan | Non Fiction | Main | Main | Special Coll. | Donation | BUS HF5415.33.N6 A43x 2010 | TH0002695 | 19/09/2017 | Students projects |