Sales promotion as an effective promotional tool for influencing consumers buying decision (a case study of Cadbury Nigeria, plc) (Record no. 23363)
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| 000 -LEADER | |
|---|---|
| Control field | 00481 a2200121 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Control field | 171128b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Olaleye, Tolulope Isaac |
| 245 ## - TITLE STATEMENT | |
| Title | Sales promotion as an effective promotional tool for influencing consumers buying decision (a case study of Cadbury Nigeria, plc) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Bowen University |
| Date of publication | 2012. |
| Place of publication | Iwo |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | vii,69p. |
| Other physical details | ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Sales Promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Students projects |
| Class Mark | BUS HF5438.5 .O42x 2012 |
| Source of classification or shelving scheme | Not for loan | Collection code | Home branch | Holding branch | Shelving location | Source of acquisition | Full call number | Acc. No. | Date Accessioned | Koha item type | Cost of Replacement |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for loan | Non Fiction | Main | Main | Special Coll. | Donation | BUS HF5438.5 .O42x 2012 | TH0002599 | 21/11/2017 | Students projects | MAIN |