Marketing moves: a new approach to profits, growth, and renewal (Record no. 2393)
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| 000 -LEADER | |
|---|---|
| Control field | 00379 a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1578516005 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing moves: a new approach to profits, growth, and renewal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston: |
| Name of publisher | Havard Business School Press |
| Date of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xii, 193p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | HF5415 .K6313 2007 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Not for loan | Home branch | Holding branch | Full call number | Acc. No. | Date Accessioned | Koha item type |
|---|---|---|---|---|---|---|
| Available for loan | Main | Main | HF5415 .K6313 2002 | BK0001231 | 29/11/2007 | Books |