Media planning: a practical guide (Record no. 2433)
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| 000 -LEADER | |
|---|---|
| Control field | 00388 a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0844235121 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Surmanek, Jim |
| 245 ## - TITLE STATEMENT | |
| Title | Media planning: a practical guide |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | USA: |
| Name of publisher | NTC Business Group, |
| Date of publication | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xii, 209p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Advertising media planning - United States. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Not for loan | Home branch | Holding branch | Full call number | Acc. No. | Date Accessioned | Koha item type |
|---|---|---|---|---|---|---|
| Available for loan | Main | Main | HF5826.5 .S86 1996 | BK0001847 | 29/11/2007 | Books |