Marketing research: text and cases (Record no. 2493)
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000 -LEADER | |
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Control field | 00440 a2200157 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 8185386161 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Author | Boyd, Harper. W |
245 ## - TITLE STATEMENT | |
Title | Marketing research: text and cases |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Westfall, Ralph |
-- | Staschj, Stanley, F. |
250 ## - EDITION STATEMENT | |
Edition statement | 7th. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Delhi: |
Name of publisher | A.I.T.B.S. Publishers & Distributors |
Date of publication | 2002 |
300 ## - PHYSICAL DESCRIPTION | |
Pagination | xv, 816p. |
Other physical details | ill. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term | Marketing research |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Books |
Not for loan | Home branch | Holding branch | Full call number | Acc. No. | Date Accessioned | Koha item type |
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Available for loan | Main | Main | HF5415.17 .B69x 2002 | BK0001243 | 03/12/2007 | Books |