Marketing management: operating, strategic and administrative (Record no. 28307)
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000 -LEADER | |
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Control field | 00436 a2200133 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
Control field | 200309b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0256002274 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Author | Howard, John A. |
245 ## - TITLE STATEMENT | |
Title | Marketing management: operating, strategic and administrative |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher | Richard D. Irwin |
Date of publication | 1973. |
Place of publication | Homewood: |
300 ## - PHYSICAL DESCRIPTION | |
Pagination | xii, 560 p. |
Other physical details | ill, |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term | Marketing--Management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Books |
Class Mark | HF5415.13 .H68 1973 |
Source of classification or shelving scheme | Not for loan | Collection code | Home branch | Holding branch | Shelving location | Source of acquisition | Cost, normal purchase price | Full call number | Acc. No. | Date Accessioned | Koha item type | Cost of Replacement |
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Library of Congress Classification | Available for loan | Non Fiction | Main | Main | Stack | Donation | 0.00 | HF5415.13 .H68 1973 | BK0028421 | 19/11/2019 | Books | MAIN |