Marketing management: a strategic decision-making approach (Record no. 29218)
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| 000 -LEADER | |
|---|---|
| Control field | 00526 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Control field | 210525b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011049516 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780078028793 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Mullins, John W. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: a strategic decision-making approach |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | McGraw-Hill, |
| Date of publication | 2013. |
| Place of publication | New York: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xxi, 547p. |
| Other physical details | ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing |
| Subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Class Mark | HF5415.13 .M352324 2013 |
| Source of classification or shelving scheme | Not for loan | Collection code | Home branch | Holding branch | Shelving location | Source of acquisition | Full call number | Acc. No. | Date Accessioned | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for loan | Non Fiction | Main | Main | Stack | Donation | HF5415.13 .M352324 2013 | BK0029167 | 11/05/2021 | Books |