Marketing: concepts and strategies (Record no. 32846)
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| 000 -LEADER | |
|---|---|
| Control field | 00501nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Control field | 240425b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0395962447 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Dibb, Sally |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: concepts and strategies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Simkin, Lyndon |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O.C. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston: |
| Name of publisher | Houghton Mifflin, |
| Date of publication | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xx, 876p., |
| Other physical details | ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Class Mark | HF5415 .D53x 2001 |
| Source of classification or shelving scheme | Not for loan | Collection code | Home branch | Holding branch | Shelving location | Source of acquisition | Full call number | Acc. No. | Date Accessioned | Koha item type | Public note | Cost of Replacement |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for loan | Non Fiction | Main | Main | Stack | Donation | HF5415 .D53x 2001 | Bk0032296 | 25/04/2024 | Books | Donated by Prince Ike Chioke |