Strategic marketing management: planning, implementation and control (Record no. 32861)
[ view plain ]
| 000 -LEADER | |
|---|---|
| Control field | 00576nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Control field | 240430b |||||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 91029728 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750603291 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Wilson, Richard M. S. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing management: planning, implementation and control |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilligan, Colin |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pearson, David J. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford: |
| Name of publisher | Butterworth-Heinemann, |
| Date of publication | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xx, 644p., |
| Other physical details | ill. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Series Title | The Marketing series |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing |
| Subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Class Mark | HF5415.13 .W547 1992 |
| Source of classification or shelving scheme | Not for loan | Collection code | Home branch | Holding branch | Shelving location | Source of acquisition | Full call number | Acc. No. | Date Accessioned | Koha item type | Public note | Cost of Replacement |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for loan | Non Fiction | Main | Main | Stack | Donation | HF5415.13 .W547 1992 | BK0032318 | 30/04/2024 | Books | Donated by Prince Ike Chioke |