Basic marketing: a global managerial approach (Record no. 3444)
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| 000 -LEADER | |
|---|---|
| Control field | 00545 a2200181 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001054436 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072409479 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 .M369 2002 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Perreault, William |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing: a global managerial approach |
| Statement of responsibility, etc | William Perreault and Jerome E. McCarthy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, Jerome E. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York: |
| Name of publisher | McGraw-Hill |
| Date of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xxxii, 815p. |
| Other physical details | ill. CDs attached. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing - Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | Not for loan | Collection code | Home branch | Holding branch | Shelving location | Full call number | Acc. No. | Date Accessioned | Koha item type | Public note | Cost of Replacement |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not for Loan | Non Fiction | Main | Main | Stack | HF5415.13 .M369 2002 | BK0004078 | 08/01/2008 | Books | WEEDED | |
| Library of Congress Classification | Not for Loan | Non Fiction | Main | Main | Stack | HF5415.13 .M369 2002 | BK0004079 | 08/01/2008 | Books | WEEDED | |
| Available for loan | Main | Main | Stack | HF5415.13 .M369 2002 | BK0002783 | 26/02/2008 | Books | ||||
| Library of Congress Classification | Not for Loan | Non Fiction | Main | Main | Stack | HF5415.13 .M369 2002 | BK0002784 | 26/02/2008 | Books | Donated to New Frontier Polytechnic | |
| Library of Congress Classification | Not for Loan | Non Fiction | Main | Main | Stack | HF5415.13 .M369 2002 | BK0005378 | 16/06/2008 | Books | Donated to New Frontier Polytechnic | |
| Available for loan | Main | Main | Stack | HF5415.13 .M369 2002 | BK0005377 | 16/06/2008 | Books | ||||
| Available for loan | Main | Main | Stack | HF5415.13 .M369 2002 | BK0005376 | 16/06/2008 | Books |