Basic marketing: a managerial approach (Record no. 3486)
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| 000 -LEADER | |
|---|---|
| Control field | 00375 a2200133 4500 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | MacCarthy, E. Jerome |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing: a managerial approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Homewood: |
| Name of publisher | Richard D. Irwin Inc. |
| Date of publication | 1968 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xxvi, 755p. |
| Other physical details | ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing |
| -- | Industrial management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Not for loan | Home branch | Holding branch | Full call number | Acc. No. | Date Accessioned | Koha item type |
|---|---|---|---|---|---|---|
| Available for loan | Main | Main | HF5415 .M32x 1968 | BK0004084 | 09/01/2008 | Books |