IMC : using advertising and promotion to build brands (Record no. 3552)
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| 000 -LEADER | |
|---|---|
| Control field | 00576 a2200181 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001030302 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 025621476X |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 .D846 2002 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Duncan, Tom (Thomas R.) |
| 245 ## - TITLE STATEMENT | |
| Title | IMC : using advertising and promotion to build brands |
| Statement of responsibility, etc | Tom Duncan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | McGraw--Hill |
| Date of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xxxii, 783 p. |
| Other physical details | ill. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Series Title | The McGraw-Hill/Irwin series in market |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Brand name products---Marketing---Management |
| -- | Branding (Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Not for loan | Home branch | Holding branch | Full call number | Acc. No. | Date Accessioned | Koha item type |
|---|---|---|---|---|---|---|
| Available for loan | Main | Main | HF5415.13 .D846 2002 | BK0002714 | 10/01/2008 | Books |