Principle and practice of marketing (Record no. 4146)
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000 -LEADER | |
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Control field | 00476 a2200169 4500 |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 94040494 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0077079353 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 .J5 1995 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Author | Jobber, David, 1947- |
245 ## - TITLE STATEMENT | |
Title | Principle and practice of marketing |
Statement of responsibility, etc | David Jobber |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | London ; New York |
Name of publisher | McGraw-Hill |
Date of publication | 1995 |
300 ## - PHYSICAL DESCRIPTION | |
Pagination | xx, 745 p. |
Other physical details | ill. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term | Marketing. |
-- | Marketing--Europe--Case studies. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Books |
Not for loan | Home branch | Holding branch | Full call number | Acc. No. | Date Accessioned | Koha item type | Shelving location |
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Available for loan | Main | Main | HF5415 .J5 1995 | BK0002765 | 25/01/2008 | Books | |
Available for loan | Main | Main | HF5415 .J5 1995 | BK0012414 | 12/06/2009 | Books | Stack |