Principle and practice of marketing (Record no. 4146)
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| 000 -LEADER | |
|---|---|
| Control field | 00476 a2200169 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 94040494 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0077079353 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 .J5 1995 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Jobber, David, 1947- |
| 245 ## - TITLE STATEMENT | |
| Title | Principle and practice of marketing |
| Statement of responsibility, etc | David Jobber |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London ; New York |
| Name of publisher | McGraw-Hill |
| Date of publication | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xx, 745 p. |
| Other physical details | ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing. |
| -- | Marketing--Europe--Case studies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Not for loan | Home branch | Holding branch | Full call number | Acc. No. | Date Accessioned | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|
| Available for loan | Main | Main | HF5415 .J5 1995 | BK0002765 | 25/01/2008 | Books | |
| Available for loan | Main | Main | HF5415 .J5 1995 | BK0012414 | 12/06/2009 | Books | Stack |