Beyond branding: how the new values of transparency and integrity are changing the world of brands (Record no. 4471)
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| 000 -LEADER | |
|---|---|
| Control field | 00431 a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0749441151 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Ind, Nicholas |
| 245 ## - TITLE STATEMENT | |
| Title | Beyond branding: how the new values of transparency and integrity are changing the world of brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London: |
| Name of publisher | Kogan Page |
| Date of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xviii, 236p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Brand name products |
| -- | Brand choice |
| -- | Product management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Not for loan | Home branch | Holding branch | Shelving location | Full call number | Acc. No. | Date Accessioned | Koha item type |
|---|---|---|---|---|---|---|---|
| Available for loan | Main | Main | Stack | HD69 .B7 B49 2003 | BK0004496 | 05/02/2008 | Books |