The practice of marketing management: analysis, planning & implementation (Record no. 4676)
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| 000 -LEADER | |
|---|---|
| Control field | 00410 a2200145 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 90-34233 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0023231505 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Cohen, William A. |
| 245 ## - TITLE STATEMENT | |
| Title | The practice of marketing management: analysis, planning & implementation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York: |
| Name of publisher | Macmillan |
| Date of publication | 1988 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xviii, 695p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing - Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Not for loan | Home branch | Holding branch | Full call number | Acc. No. | Date Accessioned | Koha item type |
|---|---|---|---|---|---|---|
| Available for loan | Main | Main | HF5415.13 .C635 1988 | BK0004675 | 08/02/2008 | Books |