Advertising media A to Z: the definite resource for media planning, buying and research (Record no. 5326)
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000 -LEADER | |
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Control field | 00412 a2200133 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0071422145 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Author | Surmanek, Jim |
245 ## - TITLE STATEMENT | |
Title | Advertising media A to Z: the definite resource for media planning, buying and research |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New York: |
Name of publisher | McGraw-Hill |
Date of publication | 2003 |
300 ## - PHYSICAL DESCRIPTION | |
Pagination | viii, 337p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term | Advertising media planning - Dictionaries |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Books |
Not for loan | Home branch | Holding branch | Full call number | Acc. No. | Date Accessioned | Koha item type |
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Available for loan | Main | Main | HF5826.5 .S848 2003 | BK0006399 | 25/02/2008 | Books |