Firebrands: building brand loyalty in the internet age (Record no. 5464)
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| 000 -LEADER | |
|---|---|
| Control field | 00367 a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072124490 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Moon, Michael |
| 245 ## - TITLE STATEMENT | |
| Title | Firebrands: building brand loyalty in the internet age |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Osborne: |
| Name of publisher | McGraw-Hill, |
| Date of publication | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xviii, 318p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Brand loyalty |
| -- | Brand choice |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Not for loan | Home branch | Holding branch | Full call number | Acc. No. | Date Accessioned | Koha item type |
|---|---|---|---|---|---|---|
| Available for loan | Main | Main | HF5415.3 .M66x 2000 | BK0006733 | 27/02/2008 | Books |