Essentials of marketing research (Record no. 5586)
[ view plain ]
| 000 -LEADER | |
|---|---|
| Control field | 00346 a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0030243564 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Zikmund, William G. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York: |
| Name of publisher | The Dryden Press, |
| Date of publication | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xxii, 422p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Not for loan | Home branch | Holding branch | Full call number | Acc. No. | Date Accessioned | Koha item type |
|---|---|---|---|---|---|---|
| Available for loan | Main | Main | HF5415.2 .Z54x 1999 | BK0006796 | 29/02/2008 | Books |
| Available for loan | Main | Main | HF5415.2 .Z54x 1999 | BK0006797 | 29/02/2008 | Books |