Essentials of marketing: a global-managerial approach (Record no. 7595)
[ view plain ]
| 000 -LEADER | |
|---|---|
| Control field | 00456 a2200169 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2002032682 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072464208 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Perreault, William D. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing: a global-managerial approach |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston: |
| Name of publisher | McGraw-Hill, |
| Date of publication | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xxxii, 624p. |
| Other physical details | (CD attached) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Not for loan | Home branch | Holding branch | Shelving location | Full call number | Acc. No. | Date Accessioned | Koha item type |
|---|---|---|---|---|---|---|---|
| Available for loan | Main | Main | Stack | HF5415 .M378 2003 | BK0005460 | 17/06/2008 | Books |
| Available for loan | Main | Main | Stack | HF5415 .M378 2003 | BK0005461 | 17/06/2008 | Books |
| Available for loan | Main | Main | Stack | HF5415 .M378 2003 | BK0005462 | 17/06/2008 | Books |
| Available for loan | Main | Main | Stack | HF5415 .M378 2003 | BK0012190 | 16/06/2009 | Books |