Advertising and promotion: an integrated marketing communications perspective (Record no. 7632)
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| 000 -LEADER | |
|---|---|
| Control field | 00567 a2200181 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003042015 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072536764 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Belch, George E. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion: an integrated marketing communications perspective |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York: |
| Name of publisher | McGraw-Hill/Irwin |
| Date of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xxvi, 779p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Advertising |
| -- | Sales promotion |
| -- | Communication in marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Not for loan | Home branch | Holding branch | Shelving location | Full call number | Acc. No. | Date Accessioned | Koha item type |
|---|---|---|---|---|---|---|---|
| Available for loan | Main | Main | Stack | HF5823 .B387 2004 | BK0007262 | 19/06/2008 | Books |