Branding: a key marketing tool (Record no. 9311)
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000 -LEADER | |
---|---|
Control field | 00391 a2200133 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0333560760 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Author | Murphy, John M. (ed.) |
245 ## - TITLE STATEMENT | |
Title | Branding: a key marketing tool |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | London: |
Name of publisher | Macmillan Academic and Professional Ltd |
Date of publication | 1992 |
300 ## - PHYSICAL DESCRIPTION | |
Pagination | xii, 206p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term | Brading (Marketing) |
-- | Business names |
-- | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Books |
Not for loan | Home branch | Holding branch | Shelving location | Full call number | Acc. No. | Date Accessioned | Koha item type |
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Available for loan | Main | Main | Stack | HD69 .B7 B73 1992 | BK0011812 | 19/08/2008 | Books |