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Services marketing: integrating customer focus across the firm

By: Zeithaml, Valarie AContributor(s): Bitner,Mary Jo & Gremler, DwaynePublication details: Boston: McGraw-Hill, 2006. Edition: 4th edDescription: xxvii, 708p.: illISBN: 0071244964Subject(s): Service industries - Marketing. Customer services. Marketing
Item type: Books
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Holdings
Current library Call number Status Date due Barcode
Main
Stack 		HD9980.5 .Z45 2006 (Browse shelf(Opens below)) Available BK0009846
Main
Stack 		HD9980.5 .Z45 2006 (Browse shelf(Opens below)) Available BK0009847

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