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Understanding sponsored search: core elements of keyword of advertising

By: Jansen, JimPublication details: Cambridge ; New York: Cambridge University Press, 2011. Description: xix, 277pages. illISBN: 9781107628366Subject(s): Internet advertising | Internet searching | Keyword searching | Search engines | Branding (Marketing) | Consumer behavior
Item type: Books
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Current library Collection Call number Status Date due Barcode
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Non Fiction HF6146.I58 J37 2011 (Browse shelf(Opens below)) Available BK0021588

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