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Marketing today's academic library: a bold new approach to communicating with students

By: Mathews, BrianPublication details: New Delhi: Ess Ess Publications, 2010. Edition: ALA editionsDescription: xv, 171 pages. illustrationsISBN: 9788170005964Subject(s): Academic libraries -- Marketing | Academic libraries -- Public relations | Libraries and students | Advertising -- Libraries | Libraries | Public Relations | Marketing
Item type: Books
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