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Perception and behaviour of Nigerian youths on the pre-emptive 'share-a-coke' strategy by the Coca-cola Bottling Company: a case study of Bowen University students

By: Ayo-Obiremi, Ifekristi T'olulolaMaterial type: TextTextPublication details: Iwo Bowen University 2016. Description: x, 78p. illSubject(s): Sales promotion | Consumer behaviour | Marketing
Item type: Students projects
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Holdings
Current library Collection Call number Status Date due Barcode
Main
Special Coll.
Special Coll MAS HF5438.5 .A96x 2016 (Browse shelf(Opens below)) Not for loan TH0001616

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