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Television programme sponsorship as a veritable tool to a company's sales performance: a case study of "Who want to be a Millionaire" by MTN Nigeria

By: Femi-Philips,Mamatooki MPublication details: Iwo Bowen University 2010 Description: viii, 72p. illSubject(s): Television advertising -- Nigeria | Television programs | Corporate sponsorship | Sales promotion
Item type: Students projects
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Holdings
Current library Collection Call number Status Date due Barcode
Main
Special Coll. 		Non Fiction BUS HF6146.T42 N6 F45x 2010 (Browse shelf(Opens below)) Not for loan TH0002684

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