Marketing management: operating, strategic and administrative
Publication details: Homewood: Richard D. Irwin 1973. Description: xii, 560 p. illISBN: 0256002274Subject(s): Marketing--Management
Books
| Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Main Stack | Non Fiction | HF5415.13 .H68 1973 (Browse shelf(Opens below)) | Available | BK0028421 |
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| HF5415.127 .H66 2012 Marketing strategy & competitive positioning | HF5415.13 .D42x 2000 Streetwise marketing plan: winning strategies for every small business | HF5415.13 .D846 2008 Marketing: principles of advertising and IMC | HF5415.13 .H68 1973 Marketing management: operating, strategic and administrative | HF5415.13 .K64 1988 Marketing Management: analysis, planning implementation, and control | HF5415.13 .K68 2013 Marketing management | HF5415.13 .M352324 2013 Marketing management: a strategic decision-making approach |
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