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Services marketing: integrating customer focus across the firm

By: Zeithaml, Valarie APublication details: New York : McGraw - Hill 2013. Description: xxvii, 642 p. illISBN: 9780078112058Subject(s): Service industries--Marketing | Customer services | Marketing
Item type: Books
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Non Fiction HD9980.5 .Z45 2013 (Browse shelf(Opens below)) Available BK0028475

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