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Beyond branding: how the new values of transparency and integrity are changing the world of brands

By: Ind, NicholasPublication details: London: Kogan Page 2003 Description: xviii, 236pISBN: 0749441151Subject(s): Brand name products Brand choice Product management
Item type: Books
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Current library Call number Status Date due Barcode
Main
Stack 		HD69 .B7 B49 2003 (Browse shelf(Opens below)) Available BK0004496

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