Advertising reach and frequency: maximising advertising results through effective frequency

By: McDonald, ColinPublication details: Lincolnwood NTC Business Books 1995 Edition: 2nd edDescription: xii, 157p. illISBN: 0844235067Subject(s): Advertising - Effective frequency

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Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Main	HF5827 .M19 1995 (Browse shelf(Opens below))	Available		BK0007010

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