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Marketing management: text and cases

By: Czinkota, Michael RContributor(s): Masaaki Kotabe David MercerPublication details: Massachussetts: Blackwell, 1997. Description: xxii, 675p. figs, picturesISBN: 1557866945Subject(s): Marketing - Management. Marketing - Management - Case studies
Item type: Books
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Holdings
Current library Call number Status Date due Barcode
Main
HF5415.13 . C95 1997 (Browse shelf(Opens below)) Available BK0001515
Main
HF5415.13 . C95 1997 (Browse shelf(Opens below)) Available BK0001516

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