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Advertising and promotion: an integrated marketing communications perspective

By: Belch, George EContributor(s): Belch, Michael ASeries: The McGraw-Hill/Irwin series in marketingPublication details: New York: McGraw-Hill/Irwin 2004 Edition: 6th edDescription: xxvi, 779pISBN: 0072536764Subject(s): Advertising Sales promotion Communication in marketing
Item type: Books
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Stack 		HF5823 .B387 2004 (Browse shelf(Opens below)) Available BK0007262

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