TY  - GEN
AU  - Johansson, Johny K.
TI  - Global marketing: foreign entry, local marketing, & global management
T2  - (The McGraw-Hill/Irwin series in marketing)
SN  - 0072471484
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Export marketing
KW  - Export marketing - Management
ER  -