TY  - GEN
AU  - Zeithaml, Valarie A.
AU  - Bitner,Mary Jo & Gremler, Dwayne.
TI  - Services marketing: integrating customer focus across the firm
SN  - 0071244964
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill
KW  - Service industries - Marketing
KW  - Customer services
KW  - Marketing
ER  -