TY  - GEN
AU  - Sengupta, Subroto
TI  - Brand positioning: strategies for competitive advantage
SN  - 0070581592
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Brand name products-Marketing
KW  - Marketing-General
KW  - Sales and marketing
ER  -