TY - GEN AU - Babalola, Kikelomo Funmi TI - The influence of television advertisement on consumer buying behavior: Omo Multi-active detergent and So Klin concentrated detergents as case studies. B.Sc. mass Comm. 2010 PY - 2010/// CY - Iwo PB - Bowen University KW - Advertising KW - Soap KW - Television Advertising ER -