TY  - GEN
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
TI  - Services marketing: people, technology, strategy
SN  - 9780136118749
PY  - 2011///
CY  - Boston
PB  - Pearson
KW  - Marketing--Management
KW  - Professions--Marketing
KW  - Service industries--Marketing
KW  - Customer services Marketing
ER  -