TY  - GEN
AU  - Johnson, Gerry
AU  - Scholes, Kevan 
TI  - Exploring corporate strategy: text and cases
SN  - 9780273711926
PY  - 2008///
CY  - Harlow
PB  - FT/Prentice Hall
KW  - Business planning
KW  - Strategic planning
KW  - Case studies
ER  -